Growth Loops that compound.
Spin the Wheel + Referral — two lightweight loops built to turn one active sender into the next.
A summary is shared below. To know more, connect with me on LinkedIn.
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The best growth doesn't come from ads — it comes from the product handing the next user to itself. I designed two loops on top of money transfer: a Spin the Wheel reward that gives regulars a reason to come back, and a Referral flow that turns a happy sender into an invite.
Each loop was designed to be simple enough for a first-time, basic-English user to finish in seconds — and cheap enough to run on marketing tooling with no dev time per campaign.
Spin, win, send — in a few taps.
A quick walkthrough of the live Spin the Wheel reward: the entry point, the spin animation, and how the reward drops straight into a transfer — the whole loop a regular sees.