About
An engineer who turned to design.
I build for fintech because the problems are real, the users depend on it, and you can measure whether the work helped.
How I work
Start with the problem, not the tool.
I don't start in Figma. I go deep on the why — what's actually broken, and for whom — then build a process that fits the size of that problem.
Not every problem deserves the same effort. I size it first, then spend accordingly.
Level 1
~5 days
A small, contained fix
Level 3
~2 weeks
A meaningful feature change
Level 5
~4 weeks
A new flow, end to end
And sometimes doesn't need a process at all — quick fixes, compliance asks, the odd fun experiment. Some things just need to get done.
Why hire me?
What makes me different.
🧭
I chase the why.
Before any screen, I go deep on the real problem — then shape a process that fits its size, from a 5-day fix to a 4-week flow.
✂️
I know what not to build.
Cutting the wrong idea is a design decision. What we leave out is defined by who the users actually are.
👥
It's all for the user.
I design for the hardest user of each product — basic English, cheap phones, real money. Get that right and it works for everyone.